Charles Worthington
Design & Art Direction
Charles Worthington’s biggest-ever category restage
’Love Your Healthy Hair’ campaign
Ride Shotgun partnered with PZ to launch their biggest-ever product restage to date, covering everything from creative and guidelines through to production, crafting each asset that was published for the following six months.
The project consisted of a full product range of visual concepts for social media, a ‘before & after’ treatment for model photography assets, a new design template for their in-store point of sale and art direction for the model stills photoshoot. All assets were then used across the website, online sales channels and social media platforms.
AGENCY: Ride Shotgun
12 product ranges
50+ products
8 x models
1 x guidelines toolkit
209 assets delivered
Each asset was designed from concept, with a focus on individual product key benefits, with each range posessing a distinct colourway based on the new packaging Pantones. All of the assets needed to stand alone, work in a social context, across online sales channels such as Boots & Amazon, the core brand website and in-store POS.
Each image was crafted from scratch, from creative conception and development to prop-sourcing and set-building, photography, meticulous styling, art direction, retouching, animation, and full-service production.
The product textures.
