Childs Farm
Art Direction
Art Direction for Childs Farm – Naturally effective skincare crafted for children’s delicate skin.
We designed, developed and produced stills concepts to showcase new product launches across multiple categories; Suncare, Sleep, Shower, Haircare, Baby and Oatderma.
Designed for use across all digital sales channels and out-of-home displays, these creative stills and texture shots capture the essence of the Childs Farm brand with playful, vibrant, and colorful visuals. With creative assets that can be used as standalone shots, with animation and suitable for eComm.
AGENCY: Jen Spence Production
Full-service production / Producer: Jen Spence
Creative concepts: Alex Burton
Photographer: David Ward
Stylist: Beck Hanson
Fuss-free showers, approved by experts
Making washing and moisturising easy, quick, and enjoyable for little ones ready for more independence. The fuss-free shower wash foams in seconds and is gentle on skin while still bursting with fabulously fruity fragrance.
The gentle formula, uses a trio of ultra-hydrating ingredients, leaving skin feeling hydrated all day long - We incorporated water to every scene, playful textures, vibrant splashes and colourful hand-made props to promote the range.
Suncare. Kind to skin,
kind to the planet.
While caring for the precious skin of babies and children out there, we want to make sure that we’re looking after our planet too. Our NEW sun cream formulation is kind to the ocean and is octocrylene-free.
Each of our tubes (excluding the cap) are made from 70% PCR (post-consumer recycled) plastic and both the tube and cap are fully recyclable. Our gentle sun cream has also been given the seal of approval from The Vegan Society and is approved as cruelty free through the Leaping Bunny Programme.
Enjoy adventures in the great outdoors with your family whilst knowing you’re being kind to the planet.
LIFE'S A BEACH
LIFE'S A BEACH
The creative approach follows a playful theme, a fun day out at the beach! Showcasing the whole Suncare range in a summer setting, with fun miniature holiday props and paper cut-outs.
CONCEPTS
Each asset was designed with its own unique beach scene, complete with miniature props, handmade paper cut-outs and lots of sand…
From concepts.
To final assets.
Assets adapted by brand for use on eComms.
Sleep routine
for a restful night.
Childs Farm have created a three-step bedtime routine using innovative formulations to help aid sleep and support moisturisation throughout the night.
The fragrance for the range is lavender and moon milk, using DreamScentz™ technology.
The goal was to drive maximum awareness of the range, with trial from parents with babies aged 6 months to 5 years, suffering with lack of sleep.
IT'S TIME FOR BED
IT'S TIME FOR BED
Setting the scene for a restful night’s sleep. Cloud shapes, textures and soft lighting create a dreamy magical aesthetic, with a night-sky theme that communicates the new Sleep range of products.
CONCEPTS
Each asset was designed with its own unique sleep scene, complete with handmade paper cut-outs and lots of bubbles…
From concepts.
To final assets.
