Cloud Nine®
Midnight Collection
From creative campaign development and art direction, to toolkit production for the launch of the Midnight Collection from CLOUD NINE. Based on the concept, ‘It’s your moment to shine’, the campaign is spotlighted for when the clock strikes.
Agency: Jen Spence Production
The Team
Creative campaign development + toolkit: Alex Burton
Model campaign photographer & retouch: Nicole Jopek
DoP + Editor: Chris Wrench
Cam crew assist: Sebastian Hakim
Product stills photographer: Angus McDonald
Product stills stylist: Ruby Hall
Hairstylist: Milosz Pawlak
Hairstylist assist: Sarah Oates
MUA: Lynsey Tanner
Wardrobe stylist: Rebecca Tessler
Product stills retouch: Lara Ostertag
Watch
From teaser to launch.
Toolkit creation.
CONCEPTING
CONCEPTING
Concept visuals were designed for the product stills to inform the lighting and product compositions. Each product is illuminated by a solitary spotlight, highlighting the gold details and contours of the tools, whilst reinforcing the midnight theme, providing photography assets for all sales channels.
Concept visuals.
The final product stills.
MODEL MOODBOARDS
MODEL MOODBOARDS
The final model stills.
STORYBOARDING
STORYBOARDING
The full campaign video features hero products in the collection, with models interacting with the tools and each other in the spotlight, with a focus on hair quality, unstoppable confidence and iconic silhouettes.
The storyboard shows an evolution from teasing in the midnight light, to beautifully styled finished looks.
Visualised to create a cohesive storyboard for Cloud Nine and the crew on set.
From storyboard to full campaign video.
Watch
Product video concepts.
Teaser videos.
Social templates.
