Art Direction for the Abbott Lyon x Maisie Smith Product Campaign.

The brief was to concept product stills with simple animated versions to compliment the campaign and studio shoot with Maisie. Inspired by a dreamscape aesthetic, the imagery needed to feel uplifting, subtly playful, and immersive. With simple, yet effective scenes that bring the products to life. The set architecture incorporates stairs and archways, paired with dreamy lighting and soft pastel campaign colours that reflect the product range.

AGENCY: Jen Spence Production
Full-service production / Producer: Jen Spence
Creative concepts: Alex Burton
Photographer: David Ward
Stylist: Beck Hanson